Principia Analytics

Principia Analytics is a data science and digital media attribution company build for performance marketers. Principia was developed by a group of data science professionals with shared experience is in the agency and advertising technology landscape. Principia’s flagship product, the award-winning Causal Attribution Performance Suite, was born from market demand for more accurate measurement of digital marketing ROI. We offer a range of products and solutions to scale the value our partners receive from their data every day.